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You might be appalled by J-Lo getting naked at 53 but I salute her. Now, who’s next? says Ulrika Jonsson

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THERE’S no denying it: The older sisters are most definitely doing it for themselves.

The 60ft billboard in Los Angeles of an exquisite J-Lo exhibiting her naked body in a recent marketing campaign, shows how, at 53, the woman looks, well, s*** hot.

J-Lo looking exquisite on a giant billboard

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J-Lo looking exquisite on a giant billboardCredit: BackGrid
Sharon Stone looks beautiful and natural topless

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Sharon Stone looks beautiful and natural topless
Ulrika says: 'Fact remains, our bodies are constantly changing, evolving, maturing and, to some extent, deteriorating. It’s a fact of life'

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Ulrika says: ‘Fact remains, our bodies are constantly changing, evolving, maturing and, to some extent, deteriorating. It’s a fact of life’Credit: Ulrika Jonsson

And a picture of Sharon Stone posing beautifully and naturally in only bikini bottoms, discretely shielding her breasts at the age of 64 were not only empowering, but sends out a very strong message that us old ’uns are alive, kicking and deserve to be seen.

What started as a trickle of older women publicly showing off their bare bodies has now become a steady stream and I, for one, am all for it.

I feel so encouraged by all this exhibition because it indicates not only changing times but, more crucially, a reluctance by and absolute blind defiance by ageing women to go quietly into old age.

This side of the pond, we have seen more of 61-year-old Carol Vorderman in the past couple of years than we ever have.

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She is for ever posing up a storm in bikinis and Lycra.

Then there’s 50-year-old Amanda Holden exposing her blissful body at very regular intervals.

And, of course, I’ve been no stranger myself to the bare-bodied selfie when the mood has taken me and I’ve spontaneously decided to share my somewhat ageing body with the rest of the world.

You might not think it dignified.

You might consider it exhibitionism. You might disapprove. You might even be appalled.

But then the question you need to ask yourself is, why?

Previous generations of older women were largely sidelined by society as their bodies and purpose gradually became redundant.

Their bodies were no longer the fertility machines they used to be.

Times are a changing their offspring had left home and they were expected to proceed conservatively with their lives and be exiled into a greying background of modesty, moderation and some kind of warped, societal ambivalence.

They were excommunicated and condemned, purely based on their age.

No one wanted to hear their voices, least of all see their bodies.

But times they are a changing, and while many of the names I have mentioned do have magnificent bodies and perhaps archetypically beautiful faces (they are models or actors or superstars), I acknowledge not everyone looks like that.

Not everyone will have pert breasts and firm bottoms in older age.

But one look at Sharon Stones’s legs and you can see they are the legs of a woman who has walked this earth for six decades — they’re not perfect or sporty or trim.

They have their little flaws and blemishes but you’d expect that at her age, right?

It doesn’t mean she’s gone to seed, is over the hill or past her sell-by date.

Fact remains, our bodies are constantly changing, evolving, maturing and, to some extent, deteriorating. It’s a fact of life.

Ulrika Jonsson

It means she’s saying: “Take me as I am, with all my imperfections.”

And part of this is because women are ageing better.

With access to HRT and some aesthetic and cosmetic aids, we are simply looking and feeling better.

And that’s why we want to shout about it.

Another reason for wanting to be loud and proud about our bodies is because, menopausally and post-menopausally, the vast majority of us develop a new power and clarity.

We establish a new sense of purpose, confidence and vitality.

I promise you, I can feel it coursing through my veins as I write this.

After decades of caring for others or simply feeling reluctant to take pride in our bodies, we are now ready to shake up the status quo and exercise some true personal freedom.

We don’t want to take any more bulls**t and are more than ready to plough our own furrow. In our own way. It really amounts to a form of liberation.

If you’re not ready to wake up and smell the coffee yet, and think us old gals should cover up and get back in our boxes, then I feel nothing but pity for you, because these acts of defiance are here to stay.

They also serve the purpose of “normalising” the sight of older bodies.

And that is absolutely crucial if women over 50 should have the ability to move forward as meaningful contributors to society, not just a group that stands on the sidelines, observing.

Take me as I am, with all my imperfections.

Ulrika Jonsson

We really need to make the vision of older bodies much more normal, more routine, more common.

I’ve grown a little weary of seeing the twentysomethings showing off their wares and getting adulation for it.

lf we bring up the next generation thinking that their bodies are going to stay 20 for the rest of their lives we’re doing them a great disservice.

No, we need to show them what ageing is, how it looks and that it’s beautiful — and that doesn’t have to mean that you have to look like J-Lo or Sharon.

Actress Nadia Sawalha, 57, and the lovely Denise Welch, 64, often parade on the socials in just their undies or a bikini.

Even Saira Khan, 53, of Apprentice fame, is more than happy to show off her lines and wobbly bits.

Sometimes these women show off weight loss or gain, yet fundamentally, the vast majority of the time they just want to shake their tush, they want it in your face because they want their age and their bodies to be accepted.

They may work in showbiz but essentially these women are very “normal” people.

Their bodies certainly prove to be a more realistic representation of a 50-plus body than J-Lo or Sharon Stone.

And that’s exactly what the world needs: All shapes and sizes need to be seen. If that scares you, then you’re in denial and you are the menace to society.

I’m no object of perfection. I’m regularly shamed for being skinny.

And if I dare show a wrinkle, then I’m criticised for not looking after my- self.

My body is saggy in places it never used to be but it’s the body of a nigh-on 55-year-old woman who has lived a life, borne four children and is still very much alive.

Surely that should be celebrated — because we all know what the only alternative to ageing is  . . . and no one wants that.

Fact remains, our bodies are constantly changing, evolving, maturing and, to some extent, deteriorating. It’s a fact of life.

Our bodies may not be what they once were but, as women, we have lost neither our voices nor our faculties.

So I salute anyone willing to bare them- selves, whatever the shape of their body.

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There is safety in numbers, girls. Come on, it’s time to show the world what you’ve got.

I can’t wait to see who’s next . . . 

Actress Gwyneth Paltrow is unafraid to bare all at 49

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Actress Gwyneth Paltrow is unafraid to bare all at 49Credit: INSTAGRAM/GYNETH PALTROW
Actress Nadia Sawalha is a regular on social media

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Actress Nadia Sawalha is a regular on social mediaCredit: Instagram
Carol Vorderman shows off in bikinis and Lycra at 61

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Carol Vorderman shows off in bikinis and Lycra at 61Credit: Instagram
Denise Welch looking great in a swimming costume

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Denise Welch looking great in a swimming costumeCredit: denise_welch/Instagram
Saira Khan of Apprentice fame is more than happy to show off her lines and wobbly bits

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Saira Khan of Apprentice fame is more than happy to show off her lines and wobbly bits





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